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50+ Amazon Prime Day Beauty Deals You Can Shop Now


Shop more of our Amazon Big Deal Days content including the very best hot tool deals and K-Beauty must-haves. Plus, for more shopping recommendations, head to the Allure Amazon Storefront to find our editors’ current lineup of beauty essentials

Amazon Prime Day Skin-Care Deals

Winter is coming, which means your skin-care regimen is due for a refresh. Why not treat yourself to NuFace’s famed Trinity microcurrent device or bundles from Foreo and Cosrx? Of course, you’ll also find Allure Best of Beauty Award winners in the mix, including Olay’s Breakthrough-winning Cleansing Melts, a total godsend for frequent travelers. Amazon is also packed with clinical-grade formulations from some of our favorite cosmeceutical brands like Medik8 and Obagi.

Olay

Cleansing Melts (2-Pack)

Whether you’re a frequent flyer who needs TSA-friendly products or just love the sensorial experience of a bi-phase formula, you’ll adore Olay’s Cleansing Melts as much as our editors do. We gave it a 2024 Best of Beauty Award for its travel-friendly cleansing pads that trasform into a rich, makeup-removing lather once you wet them.

Medik8

Liquid Peptides

When sagging and fine lines become more apparent, your skin deserves a firming treatment like Medik8’s Liquid Peptides. Peptides are stars in the world of skin care for their elasticity-boosting abilities, which makes skin have a lifted, more youthful appearance.

NuFace

Trinity Set

NuFace’s Trinity Set is at the top of our shopping list. This Best of Beauty winner is otherwise known as a contour-snatching device alongside attachments like an LED head for soothing inflammation and a dual-proged attachment for targeting fine lines.

Obagi

Retinol 1.0 Cream

Another all-star ingredient for maturing skin is retinol, and Obagi’s Retinol 1.0 Cream is literally filled with it. A hefty 1% concentration of retinol addresses multiple sources of uneven skin texture, ranging from wrinkles to acne. Just be mindful of its high concentration, which can irritate skin. (If you’re a retinol newbie, you should try Obagi’s 0.5 Retinol Cream, which is also on sale.)

Foreo

Total Facelift Bundle

Lift and sculpt your contours without making an expensive trip to the spa with the Total Facelift Bundle from Foreo. It includes the brand’s microcurrent-powered Bear device, which you use in tandem with the accompanying Supercharged Serum 2.0 to plump and firm skin. This set also comes with a jar of Foreo’s Supercharged Triple Action Intense Moisturizer, which conditions skin with two hydrating humectants, hyaluronic and polyglutamic acids.

Kiehl’s

Super Multi-Corrective Cream SPF 30

Sure, Kiehl’s Super Multi-Corrective Cream SPF 30 acts as a sunscreen, but it brings so much more than UV protection to the table. This fast-absorbing cream lifts, firms, and smooths your complexion all at once with a slew of skin-loving ingredients like hydrating sodium hyaluronate and beech tree extract, which is rich in tone-evening antioxidants.

Lancer

The Method Intro Kit

When breakouts begin to form, whip out Lancer Skincare’s The Method Intro Kit. This four-piece set includes everything you need to create a blemish-reducing routine, including an exfoliating scrub, cleanser, and lightweight moisturizer.

Peter Thomas Roth

Water Drench Hyaluronic Cloud Cream

Dry skin requires hyaluronic acid-powered formulations like this cream from Peter Thomas Roth. The popular humectant is known for its hydrating, skin-plumping properties. Peter Thomas Roth’s Water Drench cream contains three different forms of hyaluronic acid to provide hydration at different levels of the skin.

Clinique

Take The Day Off Cleansing Balm

This Allure Best of Beauty Award winner is a gold-standard cleansing balm for its fast-acting, makeup-melting results. Clinique’s Take The Day Off Cleansing Balm washes a day’s worth of makeup down the drain while leaving skin soft and smooth to the touch.

Cosrx

Snail Mucin Travel Essentials Kit

Snail mucin is having a moment on TikTok for its hyperpigmentation-reducing effects, and it’s the star in every product featured in Cosrx’s Snail Mucin Travel Essentials Kit. This quartet, which includes the viral Advanced Snail 96 Mucin Power Essence, works together to brighten and even tone.

BeautyStat

Universal C Skin Refiner SPF 50

BeautyStat’s Universal C Skin Refiner SPF 50 mineral sunscreen has the added benefits of stabilized vitamin C, an antioxidant known for brightening skin and evening tone. On top of its antioxidant properties, this sunscreen also has a tinted finish that blends transparently on all skin tones.

TULA Skincare

24-7 Hydrating Day & Night Cream

If your skin is prone to post-face-cream greasiness, Tula’s lightweight moisturizers are for you. This 24-7 Hydrating Day & Night Cream leaves behind a velvety, grease-free finish as it plumps skin with squalane and peptides.

Bio-Oil

Skin-Care Oil

Bio-Oil’s ultra-nourishing Skin-Care Oil is a great addition to any body-care routine. The star ingredient is vitamin E, an antioxidant known for its skin-smoothing and tone-evening properties. Pro tip: It’s also a dermatologist-recommended belly oil.

CeraVe

Skin Renewing Vitamin C Serum

Vitamin C is the C-cret to brighter, glowing skin, but you don’t have to shell out big bucks for a high-performing serum. CeraVe’s Skin Renewing Vitamin C Serum is powered by 10% l-ascorbic acid, one of the most potent forms of vitamin C, to diminish discoloration and dullness.

Garnier

Micellar Cleansing Water

Stubborn mascara has nothing on Garnier’s Micellar Cleansing Water. For days we don’t have it in ourselves for a double-cleanse, this classic breaks down waterproof makeup without irritating skin.

Aveeno

Daily Moisturizing Body Lotion

Aveeno’s Daily Moisturizing Body Lotion is the definition of allover soothing. This fragrance-free formula is powered by skin colloidal oatmeal and moisture-sealing glycerin for baby-soft skin.

EOS

Shea Better Body Lotion

For smoother skin from the neck downwards, slather on EOS’s Better Body Lotion. Our body-care routines aren’t complete without it, thanks to a shea butter-based formula that nourishes skin for a smoother, softer feel. And for less than $10? Sign us up.

Neutrogena

Ultra Sheer Dry-Touch Sunscreen SPF 70

Avid Allure readers know sunscreen is non-negotiable. Protect your skin against sun damage all summer long (and beyond—SPF is necessary all year round!) with Neutrogena’s Ultra Sheer Dry-Touch Sunscreen SPF 70, which provides broad-spectrum UV protection and leaves a transparent finish.

Amazon Prime Day Hair-Care Deals

Unlock your greatest hair yet on a budget with Amazon’s roundup of hair deals. The hot tool deals are filled with top-tier names like GHD, Wavytalk, and Shark Beauty (yes, the viral FlexStyle is on sale!). As for your hair-care regimen, shop a Best of Beauty Award-winning shampoo from Head & Shoulders and a deeply conditioning hair mask from Amika.

Head & Shoulders

Bare Pure Clean

Our editors love the cleansing powers of Head & Shoulders’s Bare Pure Clean duo so much that we had to give it a 2024 Allure Best of Beauty Award. Its formula’s main ingredient is zinc pyrithione, an anti-grease superhero that reduces fungus-attracting oils to fight dandruff.

Herbal Essence

Pure Plants Argan Oil Shampoo & Conditioner

Who doesn’t want softer, shinier hair? Herbal Essences’s Pure Plants Argan Oil Shampoo & Conditioner puts in the work as you belt out your current song obsessions. Both formulas feature moisturizing argan oil to plump dry, brittle strands. The star ingredient is “rich in oleic and linoleic acids…to maintain a healthy skin barrier,” Corey L. Hartman, MD, a board-certified dermatologist in Birmingham, Alabama, explained.

Shark Beauty

FlexStyle Air Styling & Drying System

Shark’s FlexStyle Air Styling & Drying System changed the multi-styler game with its rotating neck, which makes styling even easier (and lighter on your wrists) than ever before. This tool comes with five different attachments for infinite styling opportunities.

Pantene

Pro-V Miracles Infinite Lengths Conditioner

Pantene’s Pro-V Miracles Infinite Lengths Conditioner is your hair’s cheat code for restoring vibrancy, softness, and manageability. In just one minute, biotin and collagen work hand-in-hand to smooth and soften hair.

amika

Soulfood Nourishing Mask (Jumbo)

Transform limp, brittle hair with a jumbo-size tub of Amika Soulfood. This souped-up, moisture-replenishing mask treats dry, broken, and damaged strands to a cocktail of conditioning jojoba seed oil and antioxidant-rich sea buckthorn extract.

InfinitiPro by Conair

The Knot Dr. All-in-One Oval Dryer Brush

Knotty hair has nothing on Conair’s The Knot Dr. All-in-One Oval Dry Brush. It stands out from other blow-dryer brushes because it comes with a claw-like attachment to easily unravel knots and tangles without breaking strands in the process.

GHD

Original Styler

GHD’s Original Styler flatiron won an Allure Best of Beauty Award in 2022, and after one pass you’ll understand why. Its single 365-degree Fahrenheit heat setting leaves strands pin-straight and polished without frying them.

L’Ange

Le Volume 2-in-1 Titanium Blow Dryer Brush

Cut down styling time with the L’Ange Le Volume 2-in-1 Titanium Blow Dryer Brush. This innovative tool combines the power of your usual hair dryer with a round brush to dry and polish at the same time.

Shark

HyperAir Hair Dryer

Create a multitude of hair looks with one nifty tool by grabbing Shark’s HyperAir Hair Dryer. This ionic hair dryer comes with a smoothing nozzle and flyaway smoother attachments for sleek, polished strands.

Wavytalk

Thermal Brush

You’ve probably seen Wavytalk’s Thermal Brush all over your FYP, and trust us, this goof-proof device deserves all the hype. It creates smooth, polished waves and loose curls in seconds.

CHI

Spin N Curl

Perfect the art of curling with CHI’s Spin N’ Curl, a TikTok-viral hair tool that takes the guesswork out of styling your hair.

Neutrogena

T/Sal Therapeutic Shampoo

It’s high time to elevate your scalp-care regimen. When you reach maximum levels of flakiness, lather up with Neutrogena’s fan-favorite T/Sal Therapeutic Shampoo. Great for dandruff and more, this exfoliating shampoo has a high 3% dose of salicylic acid to tackle dry patches, dead skin, and product buildup.

Kristin Ess Hair

3-in-One Titanium Flatiron

If your current flatiron is on the fritz, treat your strands to an upgrade with Kristin Ess’s Titanium Flatiron. Floating, titanium-based plates glide over hair without snagging or pulling out strands, and the body has rounded edges, allowing you to use it to create everything from loose waves to bouncy curls. and straightening and floating plates that reduce snagging.

Kitsch

Satin Heatless Curling Set

You can also score Kitsch’s viral Heatless Curling Set, which features satin-covered overnight curling rods to create beautiful blowouts without an actual blow-dryer.

InfinitiPro by Conair

Hair Dryer

Your current hair dryer called: It’s ready to retire. Thankfully, Amazon has a jaw-dropping amount of under-$100 hair tool deals. Level up your blow-drying sessions with Conair’s classic Hair Dryer, featuring two attachments (a diffuser and a smoothing nozzle) for nearly endless styling options.

Hot Tools

24K Gold One-Step Hair Dryer and Volumizer

At-home blowouts are easier than ever with the ever-popular 24K Gold One-Step Hair Dryer and Volumizer from Hot Tools. Its innovative design combines gentle heat and a large, 2.8-inch barrel to smooth and polish strands while enhancing volume and body.

BabylissPRO

Hair Dryer

Amazon’s currently stocked with amazing under-$100 hair tool deals, like this pro-level BaBylissPro Hair Dryer that’ll surely dry your hair faster than the current (and probably worn-out) blow-dryer you’re currently using.

R+Co

High Dive Moisture and Shine Crème

The key to vinyl-level shine is moisture, and R+Co’s High Dive Moisture and Shine Crème packs a conditioning punch. Sodium PCA, sunflower seed extract, and vitamin E nourish your hair for a softer feel and glossy finish.

Amazon Prime Day Makeup Deals

Now’s a great time to upgrade your makeup bag with luxe finds from Cover FX, Clinique, and Urban Decay. They don’t just look ultra-chic; they perform at the highest caliber. Your beauty tools are just as important to creating a seamless, second-skin-like finish, so grab Real Techniques’s stocked-up brush set, which comes with nine synthetic bristle brushes for less than $25. What a steal.

Urban Decay

All Nighter Makeup Setting Spray

No matter how long you’ll be outside for the day (or night), the Urban Decay All Nighter Waterproof Makeup Setting Spray literally has you covered. It’s guaranteed to hold makeup in place for up to 16 hours without any signs of fading, smudging, or settling into fine lines.

Clinique

Almost Lipstick in Black Honey

Color us shocked to find Clinique’s TikTok-viral Almost Lipstick in Black Honey on sale. This slender lip balm-stick hybrid took over the internet for its deep berry hue and sheer, high-shine finish.

Laura Geller

Sculpt-n-Stay Brow Pencil & Gel

With Laura Geller’s ultra-slim Sculpt-n-Stay Brow Pencil & Gel, you can easily conceal sparse brow spots with natural-looking, hair-like strokes.

Stila

Stay All Day ArtiStix Graphic Liner

Whether you’re looking for cosmic graphic liner shades or an everyday black liner, Stila’s gel-based Stay All Day ArtiStix Graphic Liner has you covered with its wide lineup of shades.

Cover FX

Perfect Pressed Setting Powder

Mid-day oiliness is no longer a problem after a few pats of Cover FX’s Perfect Pressed Setting Powder. This mattifying powder is available in three shades to create a transparent pore-blurring veil over skin no matter your tone.

Real Techniques

Au Naturale Makeup Brush Set (9-Piece)

No makeup kit is complete without a proper brush lineup, which you can easily create by grabbing thw nine-piece Au Naturale Makeup Brush Set from Real Techniques to cover all of your bases.

Physicians Formula

Butter Glow Bronzer + Blush

We love multitasking makeup like Physicians Formula’s Butter Glow Bronzer + Blush. As its name suggests, this compact contains powder bronzer and blush shades to maximize your natural glow.

Ardell

Light As Air Lashes

To round out your makeup look, top off your eyes with a pair of drama-inducing false lashes, like Ardell’s Light As Air Lashes. Each four-pack contains sets of featherweight falsies that you can flutter all day without them falling out of place.

Sally Hansen

Instant Cuticle Remover

Dead skin ruining your nearly-perfect mani? Drop the cuticle nippers and grab this fast-acting fast-acting remover solution from Sally Hansen instead. Instant Cuticle Remover
is an elixir that breaks down excess dead skin in as little as 15 seconds while aloe vera and chamomile soothe your skin.

Nyx Professional Makeup

Epic Ink Liner

Master the art of cat eyes by swiping on NYX Professional Makeup’s best-selling Epic Ink Liner. This pitch-black formula glides across lids without skipping, smudging, or smearing, and its ultra-fine applicator makes precision a total breeze.

Maybelline New York

Lash Sensational Sky High Mascara

L’Oréal Paris

True Match Lumi Glotion

Get your glow on with L’Oréal Paris’s True Match Lumi Glotion. You can wear this illuminating enhancer on its own, mixed with your favorite moisturizer, or layer under your complexion products for a lit-from-within look.

Amazon Prime Day Fragrance Deals

Smell that? That’s the scent of luxury fragrances at a major discount. A quick peruse down Amazon’s virtual fragrance department instantly reveals savings from trending, Allure Best of Beauty Award-winning perfume brands like Ellis Brooklyn and Phlur. Also thrown into the fragrant mix are Malin + Goetz’s fan-favorite Strawberry perfume and Vacation’s signature beach-inspired scent.

Ellis Brooklyn

Bee Eau de Parfum

Everyone will wonder how you smell as sweet as honey every time you spritz Ellis Brooklyn’s Bee Eau de Parfum. This yummy gourmand balances warm, sweet honey with spicy cinnamon and sugary vanilla.

Phlur

Missing Person Eau de Parfum

Phlur’s Missing Person Eau de Parfum became an instant TikTok hit upon launch, and our editors are still infatuated with its scent. Phlur’s Allure Best of Beauty Award winner features fresh and musky notes of white musk, sandalwood, and neroli blossom that dry down to a warm floral fragrance that delightfully lingers throughout the day.

Malin + Goetz

Strawberry Eau de Parfum

Malin + Goetz’s Strawberry Eau de Parfum is another aromatic sweet treat we can’t stop spraying. As its name suggests, this fragrance’s main note is juicy strawberry, but it’s spiced up with hints of pink pepper and musk.

Vacation

Vacation Eau de Toilette

Never did we ever think that we’d want to smell like sunscreen all day, but here we are, spritzing on the Vacation Eau de Toilette like it’s no one’s business. With that being said, this is no mere sunscreen fragrance: expect solar, warm notes like coconut and banana constrasting with hints of aromas you’d smell during a poolside getaway (poolwater, pool toy, and swimsuit lycra).

On your mark, get set, and start your shopping haul, because Amazon Prime Day beauty deals are coming in now. They’ll keep rolling out as Big Deal Days continue, so make sure to check back as we learn about more deals during the savings event.


How We Find the Best Prime Day Beauty Deals

Our shopping team searches daily for the best beauty products in the industry. We enlist the help of multiple editors, writers, contributors, and experts to determine which products are really worth your penny. Our sales stories are no different: We base our discounted selections on products with over 4.0 ratings, past Allure Best of Beauty award winners, and those that our editors and experts have tried and given a stamp of approval.

Why Trust Allure?

No matter what you seek or your individual needs and concerns, we want to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal





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